Digiday·2026-05-14
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps upThis story was first published by Digiday sibling Modern Retail . Heineken USA is pouring more marketing dollars into soccer this year ahead of the 2026 FIFA World Cup. The brewing company, which has trademarked itself as “the official beer of soccer,” is not an official World Cup sponsor. However, it’s getting in on the larger summer soccer hype by launching a limited-edition soccer-themed 12-pac
Digiday·2026-05-14
With sports fragmentation, following the fans is crucialDrew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why advertising inventory during live sports commands a premium. However, every new rights deal in which league
Adweek·2026-05-14
ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad SpendWalmart, Amazon, and commerce media firms are stepping up their data and AI pitches.
Adweek·2026-05-14
Week of May 4 Evening News Ratings: Broadcasts DeclineThe demo gap between ABC World News Tonight and NBC Nightly News remained tight.
Adweek·2026-05-14
Purpose and Practice: Transforming Health Brands for the Modern ConsumerHow to use influencers, AI, and cultural savvy to earn trust in a skeptical world.
Adweek·2026-05-14
NBCU Ads Leader Says Brands Are Still Betting on Late Night TVMark Marshall talks NBCU's upfront adtech news, the Fast and Furious spinoffs, and brands clamoring for late night audiences.
Nieman Lab·2026-05-14
Creator journalism is the most disruptive shift the news industry has seen, ex-BBC News head saysIf broadcasters want to rebuild trust and remain relevant, they must liberate their talent and let their journalists act more like independent creators, Deborah Turness said in a speech in London this week. I believe the established media hasn t confronted the hard truth that this revolution isn t just about consumers moving to different platforms, Turness, the former CEO of BBC News, said. It s t
Nieman Lab·2026-05-14
Local stories by nonprofit college media resonated nationally at the start of 2026At Nieman Lab, we ve long covered the impact of student-run news outlets filling information gaps in their communities. Recent data from SimilarWeb shows just how far their work reaches. In February, three Southern college media outlets — The Duke Chronicle (Duke University), The Daily Tar Heel (University of North Carolina — Chapel Hill), and the Red and Black (University of Georgia) — had major
Nieman Lab·2026-05-14
When ICE came to Minneapolis, readers turned to The Minnesota Star Tribune’s free live blogWhen Minneapolis became ground zero for the Trump administration s unprecedented federal immigration crackdown, its local news institutions were, once again, on the front lines of a global story. And just as Minnesota s nonprofits and public radio station punched above their audience weight with their reporting, so too did its local newspapers. The flagship Minnesota Star Tribune saw almost 18 mil
The Guardian·2026-05-14
GB News should lose its licence, says ex-Sky News editor Adam BoultonThe former Sky News political editor Adam Boulton has said GB News should lose its broadcasting licence as he accused Britain’s media regulator of failing in its duty to protect impartial television news. Boulton, who was Sky News’s political editor for 25 years after the channel launched in 1989, said he believed it was too late to revoke GB News’s broadcasting rights, despite bringing a partisan brand of coverage to British television since its debut in 2021. Asked whether he would strip GB News of its licence, Boulton said: “Yes, I would. I think Ofcom has failed in its duty as the regulator … It seems to me that there have been clear violations of the due impartiality rules consistently from GB News. “I think it’s probably too late now, is unfortunately my conclusion,” Boulton told the
Digiday·2026-05-14
‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modelingAI media buying agents steal the headlines , but some of the highest-impact applications of agentic technology by brand advertisers has been in the form of media mix modeling (MMM) , systems that monitor the impact of ad investments and help to divine a marketer s next move. Related Insights Marketing on Platforms Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
Digiday·2026-05-14
How mobile gaming companies keep performance intact while migrating measurement systemsTiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming companies operating at scale is adapting infrastructure without disrupting performance. With changes to measurement frameworks happening at a record pace — from privacy developments and signal loss to data complexity and integration of AI systems — migrating infrastructure is both logistically complex and operational
Nieman Lab·2026-05-13
These for-profit local news sites have become the “papers” of record in their communitiesIn most American cities, the largest local newsroom still belongs to the local newspaper. But that certainly doesn t mean the largest local news audience always goes to the people with a printing press. And in some cases, the local traffic champ isn t even a TV station or public radio station — it s a for-profit, digital-native news site. When we write about local news here at Nieman Lab, we spend
Hartford Courant·2026-05-02T14:00:01Z
Spotify adds verification badge to distinguish human artists from AILOS ANGELES — Spotify is adding a new level of verification to artists' profiles, in an effort to reassure subscribers worried about AI-generated music. Starting Friday, a "Verified by Spotify" badge will begin to appear on artist profiles across the platform. As AI avatars and music continue to break through on social media and streaming platforms, the marker is meant to be a more reliable ...
Screen Rant·2026-04-27T19:00:20Z
Netflix’s New Feature Officially Brings Streaming Even Closer To Social MediaThe biggest streaming platform in television has just made a big statement about where its content is going, with a brand-new interface feature.
The Boston Herald·2026-04-22T20:05:54Z
Ticker: Trump media company replaces CEO; SpaceX in $60B deal to to buy AI coding toolThe Trump business behind Truth Social is replacing a former congressman and big supporter of the U.S. president as the leader of the social media platform after a stock collapse that wiped out billions in investor wealth.
PBS News·2026-04-22T20:00:09Z
Trump Media replaces Nunes as Truth Social CEO after stock plunge that wiped out billionsThe Trump business behind Truth Social is replacing a former congressman and big supporter of the U.S. president as the leader of the social media platform after a stock collapse that wiped out billions in investor wealth.
Newsmax·2026-04-22T10:45:49Z
Trump Media Company Replaces Fmr Rep. Nunes as CEO After Stock Plunge That Wiped out BillionsThe Trump business behind Truth Social is replacing a former congressman and big supporter of the president as the leader of the social media platform after a stock collapse that wiped out billions in investor wealth.
Barchart·2026-04-22T10:23:49Z
Trump media company replaces ex-congressman Nunes as CEO after stock plunge that wiped out billionsThe Trump business behind Truth Social is replacing a former congressman and big supporter of the U.S. president as leader of the social media platform after a stock collapse in the past year
