Adweek·2026-08-07
ESPN and Stavvy Want You to Know ‘Football’s On’ in New CampaignESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.
Digiday·2026-08-07
Your favorite beauty brands are now also entertainment brandsThis story was first published by Digiday sibling Glossy In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according t
Digiday·2026-08-07
Data specialist Ideally wants research to be used at the start of the creative processThere’s significant debate about synthetic audiences. Sure, they save agencies and brands considerably on time and money, but there are inherent risks as well. Probably the biggest is that most synthetic data models are regressive — they trend toward the mean. They smooth out the edges, compress the variance, and pull everything within a standard deviation or two of average. But another risk is th
Digiday·2026-08-07
By the numbers: How marketers are building the infrastructure for AI searchMarketers have spent the past year trying to understand how to get their brands mentioned in AI search results. Now, they’re putting dollars and organizing teams around their AI visibility efforts. The problem is marketers are flying the plane while building it. In some sense, they don’t have a choice. Nearly one in five consumers have already replaced traditional research with AI, according to a
Digiday·2026-08-07
Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown adsPublishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to improve their AI search visibility, some media buyers say it’s worth a shot. Others regard it as magical thinking. To recap, Time Inc is inserting ads into markdown versions of its webpages, which have been specially designed for AI systems and agents to read. The ads themselves are
Adweek·2026-08-07
What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to ExpertsAs Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.
Adweek·2026-08-07
Ticker: David Ellison Believes CNN Plays a Role in Paramount-WBD Merger DelayA court date has been set in 2027 for the cases seeking to block the Paramount Skydance-Warner Bros. Discovery merger
Adweek·2026-08-07
How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural MovementThe challenger beauty brand leveraged culture, comedy, and community insight.
GlobeNewswire·2026-07-31T21:01:02Z
Pure Flix Familia To Sponsor Second Annual ChicanoThe soon-to-launch streaming platform from Great America Media will exhibit throughout the festival and sponsor first Pure Flix Familia Community Impact...
CNET·2026-07-30T19:11:29Z
Winamp Plans Comeback With New Deezer PartnershipThe new player will be a unified platform for all your local and streaming media.
The Verge·2026-07-21T15:31:50Z
Deezer says AI music now makes up half of all daily song uploads.The music streaming platform receives almost 90,000 AI-generated tracks each day, a jump from the 75,000 it last reported in April. Using its AI music detection tool, Deezer now says it will take down AI tracks “used to generate fraudulent streams,” in addition to those that haven’t been streamed in six months or more.
[Link: AI Music Tops 50% of Daily Uploads on Deezer | https://newsroom-deezer.com/2026/07/ai-music-exceeds-50-percent-daily-uploads-deezer/ | Deezer Newsroom]
The Atlanta Journal-Constitution·2026-07-17T21:43:06Z
Paying for early access to Trump's Truth Social could raise big money - and major ethical issuesIn yet another unprecedented move by America's first billionaire president, Donald Trump may soon be profiting from a new line of business tied to his office: charging access for a first peek at certain posts on his Truth Social platform. His struggling media company plans to sell Wall Street traders the chance to see posts from “highest-ranking” accounts — including possibly his own — milliseconds before others. That could mean big money for them, and Trump. His posts are often important enough to rattle financial markets. Until this moment, presidential policy announcements were considered sort of public property that should be free and available to all at the same time. The White House and Trump's companies all had no comment.
The Dallas Morning News·2026-07-15T17:40:54Z
What is BZZR? Everything you need to know about new streaming platformEffective immediately, the Rangers will air games through the brand new social media platform.
Benzinga·2026-07-13T17:52:02Z
Why Is Fubotv Stock Falling on Monday?FuboTV Inc. shares climbed on Monday as Disney+ veteran Alisa Bowen officially took over as CEO, bringing nearly 30 years of media experience to the sports-first streaming platform amid notable short interest levels.