Why brands are running to Strava

This story was first published by Digiday sibling Glossy . In the ‘90s, Starbucks was known as a place to sit and linger over a cup of coffee. Now, the coffee giant is encouraging its customers to take their coffee to go as part of their exercise routines. In May, Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days