Lifestyle brand Stanley 1913 adapts its marketing for the AI search era

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that s how Stanley 1913 sees it. The brand could chase quick wins the way some competitors have, gaming its way into AI recommendations. Instead, it s playing the long game, treating this less as a sprint than a marathon it needs to actually train for. That means rethinking not just what Stanley 1913 says about its