WTF is a unified ad platform?

Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while. It was only a matter of time before the acronyms followed. Unified advertising platforms (UAP) is one such term. It hasn’t fully landed in the industry’s vocabulary yet, but give it time. It may be the clearest indication yet of where ad tech is headed: fewer players,