Location data fuels mall giant Simon’s new pitch to advertisers

This story was first published by Digiday sibling Modern Retail . Simon Property Group, one of the largest mall operators in the U.S., has more to sell advertisers on than its existing network of almost 4,000 digital screens. That includes location data from shoppers who use its Wi-Fi networks. Simon said last week it had launched Simon Media Network, a retail media network helping brands reach co