Customer reviews become a key battleground as AI revolutionizes product discovery

The story was first published by Digiday sibling Modern Retail . Brands are chasing after a traditional, but powerful tool in the age of AI-powered search engines: customer reviews. Platforms like ChatGPT and Perplexity are reshaping how customers discover products online — and data shows they’re making recommendations based on everything from key search terms to user feedback. Continue reading th