Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

News flash: The ad industry is entering a period of profound transition as artificial intelligence reshapes how media is created, distributed, and monetized — the problem is, it s not really clear how that s going to play out. As the industry s 2026 conference season pauses, the consensus among many attendees of gatherings such as CES or the IAB s annual leadership meeting is likely to be that few