The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
The last two weeks witnessed separate mergers and acquisitions in the ad tech sector, a stark contrast to the opening three weeks of the year, according to statistics from LUMA Partners released this week. The deals in question were Viant’s intended $40 million purchase of TVision, an announcement made a day after True Anthem’s takeover by JWX, the entity formed from the union of JW Player and Con
The last two weeks witnessed separate mergers and acquisitions in the ad tech sector, a stark contrast to the opening three weeks of the year, according to statistics from LUMA Partners released this week. The deals in question were Viant’s intended $40 million purchase of TVision, an announcement made a day after True Anthem’s takeover by JWX, the entity formed from the union of JW Player and Con