Marketing Week·2026-02-27
Diageo’s shift to affordability and a B2B masterclass: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Diageo's new CEO Dave Lewis suggesting it needs to reach "all consumers" to the story behind Procell's turnaround in a low interest category, it’s been a busy week. Here is my take. Source
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Diageo's new CEO Dave Lewis suggesting it needs to reach "all consumers" to the story behind Procell's turnaround in a low interest category, it’s been a busy week. Here is my take. Source