‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat

That question stopped being hypothetical last week. The U.S. sent Iran a 15-point ceasefire plan; Tehran called it maximalist and unreasonable and denied talks were even happening. Oil climbed back above $106. The White House began quietly modelling $200. Since then, Trump has threatened to obliterate Iran s oil facilities, Iranian forces continue to attack across the Gulf, and the stopgap measure