Nieman Lab·2026-03-04

Traffic to top tech publications has plummeted since 2024, new analysis shows

Organic search traffic to some of the internet’s most-read tech publications has dropped by 58% since 2024, according to a new analysis from the SEO and GEO marketing firm Growtika . The report pulled U.S. organic traffic estimates using Ahrefs for ten major English-language tech publications, including Wired, CNET, Mashable, The Verge, and PC Mag. Growtika then compared each publication’s peak tr

Organic search traffic to some of the internet’s most-read tech publications has dropped by 58% since 2024, according to a new analysis from the SEO and GEO marketing firm Growtika . The report pulled U.S. organic traffic estimates using Ahrefs for ten major English-language tech publications, including Wired, CNET, Mashable, The Verge, and PC Mag. Growtika then compared each publication’s peak tr

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