Zoom relies on creators to boost AI search results

Zoom has a brand awareness problem, but not in the way that you think. The tech company is trying to convince people that it’s an end-to-end, AI-first work platform rather than just a meetings platform, and it’s building an AI visibility strategy with creators to accomplish that. The platform hasn t discounted plain old advertising on AI; it s part of the ChatGPT advertising pilot. But rather than