Future of Marketing Briefing: The public ad tech era is over
The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren t many of them, and the slower-growth, utility-margin names are dropping out one by one. Nielsen agreed to buy DoubleVerify for $2.15 billion in cash last week (August 6), taking it private less than a year after its biggest rival, Integral Ad Science, went the same
The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren t many of them, and the slower-growth, utility-margin names are dropping out one by one. Nielsen agreed to buy DoubleVerify for $2.15 billion in cash last week (August 6), taking it private less than a year after its biggest rival, Integral Ad Science, went the same