CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
This story was first exclusively published by Digiday sibling Glossy In October, CeraVe announced that it would become the official skin- and hair-care partner of the NBA. Now, the brand is launching its first hair-care campaign pegged to that announcement. In February 2025 — prior to becoming an official NBA partner — the brand debuted a campaign featuring NBA player Anthony Davis, WNBA player Pa
This story was first exclusively published by Digiday sibling Glossy In October, CeraVe announced that it would become the official skin- and hair-care partner of the NBA. Now, the brand is launching its first hair-care campaign pegged to that announcement. In February 2025 — prior to becoming an official NBA partner — the brand debuted a campaign featuring NBA player Anthony Davis, WNBA player Pa