Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins

Now that the three major agency holding companies have issued their 2025 earnings results and set their strategies in place for 2026 and beyond, it’s fair to ask a few questions. Which will end 2026 in the best shape? And which one is truly built to last, in a media world dominated by platforms and inexorably altered by generative AI? Clearly the holding company that adapted its model the most is