Experian retires the Audigent brand, folding it into Experian Marketing Services

Twenty months after it was acquired by Experian, the Audigent brand is no more. It s been absorbed into Experian Marketing Services. A spokesperson framed it as consolidation, not retreat in an emailed response. It read: “Audigent’s curation capabilities remain an important part of our platform and are a critical component of our broader technology and growth strategy. We continue to invest in Aud