Google says its AI-powered ads help some brands lift online sales by 80%

This story was first published by Digiday sibling Modern Retail Google says its AI-powered ad tools are delivering measurable results for some brands, as the world’s largest seller of ads experiments with new ad formats, shopping integrations and AI-powered tools. The debut of ChatGPT in late 2022 sparked early speculation that AI chatbots were tantamount to “Google killers,” threatening the compa