Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI

Lots of stories have been written about whether the term “agency” applies to agencies anymore — mostly under the divisive topic of principal media (where the agency acts as both buyer and seller). But there are a growing number of agencies that have delved so deeply into technology and design that when they sit down to pitch a prospective client, they end up shocking that marketer with the things