Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel

This story was first published by Digiday sibling Glossy Fenty Beauty is taking its community-first strategy into messaging. On Wednesday, the Fenty Beauty brand launched “Rose Amber,” an AI-powered beauty advisor built for WhatsApp, marking its first formal partnership with the platform in the U.S. The experience allows users to chat directly with the brand in Whatsapp to get product recommendati