Adweek·2026-03-04

Ad Agencies Are Embracing ‘Vibe Coding’ to Build GEO Products for Clients

From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.

From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.

Ad Agencies Are Embracing ‘Vibe Coding’ to Build GEO Products for Clients | Adweek | xPilot | xPilot