Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)

The TV measurement market has compressed several months’ worth of developments into little more than a week, prompting fresh debate over whether the sector is entering its next competitive chapter. Related Insights Strategizing for the Future By the numbers: Wall Street’s tough assessment of ad tech Read More The sequence began on August 6, when Nielsen agreed to acquire DoubleVerify in a $2.15 bi