The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The Trade Desk built its dominance by being the obvious choice. It s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble. Revenue hit $2.9 billion in 2025. Margins are at 47%. There is $1.3 billion in cash on the balance sheet. The complexity of the global advertising market is not a weakness for The Trade Desk, CEO Jeff Gree
The Trade Desk built its dominance by being the obvious choice. It s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble. Revenue hit $2.9 billion in 2025. Margins are at 47%. There is $1.3 billion in cash on the balance sheet. The complexity of the global advertising market is not a weakness for The Trade Desk, CEO Jeff Gree