Digiday·2026-03-04

Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year

This story was originally published on sister site, Modern Retail. Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs. The sexual wellness company began adding a visible $5 line-item fee at checkout in 2025 as the Trump administration’s trade war pushed up

This story was originally published on sister site, Modern Retail. Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs. The sexual wellness company began adding a visible $5 line-item fee at checkout in 2025 as the Trump administration’s trade war pushed up

Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year | Digiday | xPilot | xPilot