Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City
This story was first published by Digiday sibling Modern Retail . This year’s U.S. Open is set to be the biggest in recent history. And it’s not just because of the record-setting prize money and the newly launched Moët Serve, a drink that’s set to give the viral Grey Goose Honey Deuce competition. With ticket prices breaking records for 2026 going on resale sites for hundreds of dollars, there is
This story was first published by Digiday sibling Modern Retail . This year’s U.S. Open is set to be the biggest in recent history. And it’s not just because of the record-setting prize money and the newly launched Moët Serve, a drink that’s set to give the viral Grey Goose Honey Deuce competition. With ticket prices breaking records for 2026 going on resale sites for hundreds of dollars, there is