In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second

Content has never been easier to ignore. Most of it deserves to be. Marketers have known this for a while. What’s changed is how some of them are responding. They’re moving from posts to programming — or trying to earn more attention rather than buy most of it. SharkNinja, Gap, Mattel, LVMH, Arsenal Football Club are part of a growing cohort making deliberate bets on entertainment. They’re partner