From page views to propensity: How the Daily Mail is retooling for a zero-click world

The Mail still plays in the big-numbers league. But inside the newsroom, the dials are quietly being reset. Page views, once the dominant metric on every dashboard, are being pushed aside in favor of time spent, repeat visits and what Mail executives call a “golden metric” of quality engagement. The urgency behind that reset is the rise of zero-click search and AI assistants, which answer user que