“Same values, same mission, same ethics”: How the Houston Chronicle chooses creators to work with

Nash: What are the metrics that you re looking at? Like, how do you determine whether this is successful? What are the important things to you? Chang: Earlier, I think there was a flash [on the screen] on the results that we have from our initial partnership through the API grant. We started with three videos, and each video had its own set of North Star [key performance indicators]. We mainly wan