Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Agency trading desks spent a decade trying to live down what they were. Horizon Media thinks it s finally figured out what they should become. It’s building what it describes internally as an “orchestration and intelligence” layer that sits above ad tech rather than alongside it. The idea: plug every relevant media marketplace partner – demand-side platforms, supply-side platforms, ad verification