Furniture.com was built for SEO. Now it’s trying to crack AI search
This story was first published by Digiday sibling Modern Retail In the early days of the internet, owning a domain like Furniture.com was the digital equivalent of beachfront property. If shoppers were looking for a couch online, there was a good chance they would start by typing “furniture.com.” Two decades later, that shopper may instead ask a chatbot where to buy a sofa, leaving companies built
This story was first published by Digiday sibling Modern Retail In the early days of the internet, owning a domain like Furniture.com was the digital equivalent of beachfront property. If shoppers were looking for a couch online, there was a good chance they would start by typing “furniture.com.” Two decades later, that shopper may instead ask a chatbot where to buy a sofa, leaving companies built