Adweek·2026-09-01·AI 译

零售媒体能够塑造品牌——以其他媒体无法实现的方式

Retail Media Can Build Brands—Including Ways Other Media Can’t

零售媒体不仅具备品牌建设能力,未来最精明的广告商也将对其高度依赖。

零售媒体不仅能够建立品牌,未来最聪明的广告商将依赖它。

English Original

Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.

Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.