Ace Hardware将天气触发式程序化广告纳入零售媒体策略
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
本文最初发布于姐妹网站Modern Retail。Ace Hardware的零售媒体网络RedVest Media成立近一年，上周在一场预售活动中宣布了一系列针对广告商的新功能。这些新功能包括增量衡量...
本文最初发表于姊妹网站 Modern Retail。艾斯硬件的零售媒体网络 RedVest Media 成立近一年之际，上周在一场预售活动中宣布了一系列针对广告商的新功能。这些新功能包括：站外媒体的增量衡量功能；社交放大和网红营销能力；一项广告...
English Original▾
This story was originally published on sister site, Modern Retail . Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing capabilities; an adver
This story was originally published on sister site, Modern Retail . Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing capabilities; an adver