Inside The Daily Mail’s creator-led content playbook
Daily Mail publisher DMG Media has hired more than two dozen creators onto its payroll since it launched its creator-led social channels in October 2025. Between them, these creators produce 10 to 20 original long and short-form videos daily , across topics ranging from football fandom to the issues young people face in the U.K., which are posted on the publisher’s social channels. So far, creator
Daily Mail publisher DMG Media has hired more than two dozen creators onto its payroll since it launched its creator-led social channels in October 2025. Between them, these creators produce 10 to 20 original long and short-form videos daily , across topics ranging from football fandom to the issues young people face in the U.K., which are posted on the publisher’s social channels. So far, creator