Digiday·2026-08-12·AI 译

生活方式品牌Stanley 1913调整营销策略以适应AI搜索时代

Lifestyle brand Stanley 1913 adapts its marketing for the AI search era

Stanley 1913认为,适应AI搜索是一个肌肉记忆问题,而非技术攻关问题。该品牌本可以像一些竞争对手那样追求短期速成,通过“游戏化”方式进入AI推荐列表。然而,它选择着眼长远,将此视为一场马拉松而非短跑。

适应AI搜索是一个肌肉记忆问题,而非一个投机取巧的问题——至少Stanley 1913是这样认为的。该品牌本可以像一些竞争对手那样追求速赢,通过“游戏化”手段进入AI推荐。相反,它正在进行一场持久战,将其视为一场需要真正训练的马拉松,而非短跑。这意味着不仅要重新思考Stanley 1913对其...

English Original

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that s how Stanley 1913 sees it. The brand could chase quick wins the way some competitors have, gaming its way into AI recommendations. Instead, it s playing the long game, treating this less as a sprint than a marathon it needs to actually train for. That means rethinking not just what Stanley 1913 says about its

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that s how Stanley 1913 sees it. The brand could chase quick wins the way some competitors have, gaming its way into AI recommendations. Instead, it s playing the long game, treating this less as a sprint than a marathon it needs to actually train for. That means rethinking not just what Stanley 1913 says about its