Adweek·2026-09-01·AI 译
着眼长远：CarMax如何将粉丝热情转化为品牌忠诚度
Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty
首席营销官莎拉·莱恩（Sarah Lane）谈及致力于透明化、投资女子体育赛事以及将粉丝放在首位。
首席营销官莎拉·莱恩谈及致力于透明度、投资女子体育运动以及将粉丝放在首位。
English Original▾
CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.
CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.