Digiday·2026-04-03
Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Agency trading desks spent a decade trying to live down what they were. Horizon Media thinks it s finally figured out what they should become. It’s building what it describes internally as an “orchestration and intelligence” layer that sits above ad tech rather than alongside it. The idea: plug every relevant media marketplace partner – demand-side platforms, supply-side platforms, ad verification
代理商交易台花了十年时间试图摆脱其固有的负面形象。Horizon Media 认为它终于弄清楚了它们应该成为什么。它正在构建一个其内部称之为“编排与智能”的层，该层位于广告技术之上，而非与其并列。其理念是：接入所有相关的媒体市场合作伙伴——需求侧平台、供应侧平台、广告验证。