Digiday·2026-09-02
Location data fuels mall giant Simon’s new pitch to advertisers
This story was first published by Digiday sibling Modern Retail . Simon Property Group, one of the largest mall operators in the U.S., has more to sell advertisers on than its existing network of almost 4,000 digital screens. That includes location data from shoppers who use its Wi-Fi networks. Simon said last week it had launched Simon Media Network, a retail media network helping brands reach co
本文最初由Digiday的姊妹刊物Modern Retail发布。美国最大的购物中心运营商之一西蒙地产集团（Simon Property Group），除了其现有的近4,000块数字屏幕网络外，还有更多内容可以向广告商推销。这包括来自使用其Wi-Fi网络的购物者的位置数据。西蒙上周表示，已推出“西蒙媒体网络”（Simon Media Network），这是一个零售媒体网络，旨在帮助品牌触达