Digiday·2026-04-08
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace. Making good Netflix’s video AI tool, OpenAI’s TBPN acquisition and more Making good Recently I was talking with Donut Media’s head of brand partnerships Amanda Klein. The Recurrent-owned media company’s YouTube videos are receiving abo
本周的《电视未来简报》探讨了随着电视式节目变得越来越普遍,YouTube频道向赞助商提供电视式补播(make-goods)的罕见做法。关于补播:Netflix的视频AI工具、OpenAI收购TBPN等。最近,我与Donut Media品牌合作负责人Amanda Klein进行了交谈。这家Recurrent旗下的媒体公司的YouTube视频正在获得约...