‘I’m not selling you hours’: PMG’s push beyond agencies

Advertising s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore. On WPP s full-year earnings call last month, CEO Cindy Rose declared her company was no longer a holding company.” It is now, apparently, a trusted growth partner for clients in the era of AI. Over at Omnicom, John Wren s boilerplate has quietly shifted too: the company now