帝亚吉欧转向可负担性和 B2B 大师班：您的营销周
Diageo’s shift to affordability and a B2B masterclass: Your Marketing Week
在每周结束时，我们会关注关键故事，并提供我们对它们对您和行业意味着什么的看法。从帝亚吉欧新任首席执行官戴夫·刘易斯 (Dave Lewis) 建议它需要覆盖“所有消费者”，到 Procell 在低利率类别中扭亏为盈的故事，这都是忙碌的一周。这是我的总结
每周结束时，我们都会回顾重点新闻，并就其对您和行业的影响提供我们的观点。从帝亚吉欧新任首席执行官戴夫·刘易斯暗示需要覆盖“所有消费者”，到Procell在低关注度类别中扭转局面的故事，这都是忙碌的一周。以下是我的看法。来源
English Original▾
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Diageo's new CEO Dave Lewis suggesting it needs to reach "all consumers" to the story behind Procell's turnaround in a low interest category, it’s been a busy week. Here is my take. Source
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Diageo's new CEO Dave Lewis suggesting it needs to reach "all consumers" to the story behind Procell's turnaround in a low interest category, it’s been a busy week. Here is my take. Source