Digiday+ Research: Retailers take a more complex approach to loyalty

This is an excerpt from Digiday’s sister brand s 2026 Modern Retail Index , which takes a deep look at the top retailers — from big-box stores to pharmacies to specialty retailers — and collects data from those retailers, categorizes and scores the data into dimensions, and creates a total Index average score as a benchmarking tool. The past year has been another in which the retail landscape has