Digiday·2026-03-04
How creator talent agencies are evolving into multi-platform operators
The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and running slow, service-heavy operations that treated creators like traditional talent — came of age in a fragmented market. But that model is giving way to something faster, more scalable, and built aro
传统经纪模式早已需要彻底改革，如今终于从零开始重建，并以创作者为核心。旧有的经纪模式——在碎片化市场中应运而生，其特点是促成交易、手动挖掘人才，以及运营缓慢、服务繁重的业务，将创作者视为传统艺人。但这种模式正在被更快、更具扩展性、以...为基础的新模式所取代。