ANA更新标准化零售媒体网络衡量指标的努力
ANA updates efforts to standardize retail media network measurement
鉴于零售媒体网络在过去五年中爆炸式增长，任何使用它的营销人员在评估哪个平台效果最佳时都会感到头疼，这不足为奇——部分原因是平台间的横向比较几乎不可能实现。据Digiday了解...
鉴于零售媒体网络在过去五年中爆炸式增长的速度，任何使用它的营销人员在评估哪个平台效果最好时都会感到头疼也就不足为奇了——部分原因是横向比较几乎不可能实现。Digiday获悉，ANA正在制定一些关于零售媒体衡量标准化的指导方针。
English Original▾
Given how fast the world of retail media networks has exploded in the last five years, it’s little wonder than any marketer using it gets a major headache when trying to assess which platform worked best — in part because side-to-side comparisons are near impossible to pull off. Digiday has learned that the ANA is hammering out some guidelines around standardization of retail media measurement, on
Given how fast the world of retail media networks has exploded in the last five years, it’s little wonder than any marketer using it gets a major headache when trying to assess which platform worked best — in part because side-to-side comparisons are near impossible to pull off. Digiday has learned that the ANA is hammering out some guidelines around standardization of retail media measurement, on