Pinterest bets measurement and SMBs will boost performance revenue

As Pinterest pushes further into performance advertising, measurement is central to proving its value to advertisers and winning more small-to-medium business spend. That focus is reflected in Pinterest’s recent reorg , which includes the hire of Vik Gupta, who has joined the visual search platform in the newly-created role of vp and gm of monetization – a role that’s been designed to bring produc