Digiday·2026-03-04
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine. Streaming stacks Netflix’s exit, WBD’s town hall, CNN’s future and more Streaming stacks Paramount plans to combine its and Warner Bros. Discovery’s streaming services after Paramount+’s owner completes its acquisition of HBO Max’s parent. But
本周的《电视未来简报》深入剖析了派拉蒙和华纳兄弟探索的广告技术栈,鉴于两家公司似乎(终于)即将合并。流媒体焦点包括Netflix的退出、华纳兄弟探索(WBD)的市政厅会议、CNN的未来等。派拉蒙计划在其Paramount+所有者完成对HBO Max母公司的收购后,整合其与华纳兄弟探索的流媒体服务。但是