电视未来简报：电视广告市场转向流媒体，廉价广告库存需求旺盛
Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand
本周的《电视未来简报》审视了电视和流媒体公司在2026年第二季度的广告业务表现。季度报告涵盖了流媒体预售收入、福克斯和派拉蒙的NFL交易等内容，并探讨了广告市场从传统电视向流媒体的转变。
本周的《电视未来简报》审视了电视和流媒体公司在2026年第二季度的广告业务表现。季度报告涵盖了流媒体的预售收入、福克斯和派拉蒙的NFL交易等。是时候关注广告市场从传统电视向流媒体的转变了。根据电视和流媒体公司最新的季度财报，这一差距仍在持续扩大。
English Original▾
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026. Quarterly report Streaming’s upfront haul, Fox’s and Paramount’s NFL deals and more Quarterly report Time to check in on the ad market’s swing from traditional TV to streaming. Based on TV and streaming companies’ latest quarterly earnings report, the gap continues
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026. Quarterly report Streaming’s upfront haul, Fox’s and Paramount’s NFL deals and more Quarterly report Time to check in on the ad market’s swing from traditional TV to streaming. Based on TV and streaming companies’ latest quarterly earnings report, the gap continues