Adweek·2026-08-11·AI 译
戛纳营销先锋：IBM如何成为自身的AI案例研究（特邀Jonathan Adashek）
Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek
营销人员将AI仅视为成本削减工具，是否正在犯下致命错误？
营销人员将AI仅仅视为削减成本的工具，是否犯了致命错误？
English Original▾
Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?
Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?