Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually wants. The latest is a deal with commerce media platform Skai, according to two sources with knowledge of it. This is a member-exclusive article from Digiday. Continue reading it on digiday.