‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer
A trove of documents published during an ongoing court case between WPP and a former employee, Richard Foster, has exposed the inner agency calculations around principal media — and the tensions between their business interests and those of their clients. For media consultant Nick Manning, a former CEO of OMD U.K. and chief strategy officer of consultancy Ebiquity, the so-called “Foster Papers” ar
A trove of documents published during an ongoing court case between WPP and a former employee, Richard Foster, has exposed the inner agency calculations around principal media — and the tensions between their business interests and those of their clients. For media consultant Nick Manning, a former CEO of OMD U.K. and chief strategy officer of consultancy Ebiquity, the so-called “Foster Papers” ar