Urban Outfitters 将其网红策略从覆盖范围转向参与度
Urban Outfitters shifts its influencer strategy from reach to participation
Urban Outfitters 正在推出一项创作者计划，该计划以充满激情的微型创作者及其社区带来的高度个性化互动为中心。此举标志着该零售品牌创作者策略的结构性转变，并使其加入了一个不断壮大的品牌群体，这些品牌正在游戏化
Urban Outfitters 正在启动一项创作者计划，该计划以充满激情的微型创作者及其社区带来的高度个性化互动为中心。此举标志着该零售品牌创作者策略的结构性转变，并使其加入了一个不断壮大的品牌群体，这些品牌正在将其创作者计划游戏化——从策划的一次性合作转向广泛的、重复的、积分制的奖励。
English Original▾
Urban Outfitters is launching a creator program centered around the hyper-personalized engagement that comes with passionate micro-creators and their communities. The move marks a structural shift in the retail brand’s creator strategy, and sees it join a growing group of brands that are gamifying their creator programs — moving away from curated, one-off partnerships toward broad, recurring, poin
Urban Outfitters is launching a creator program centered around the hyper-personalized engagement that comes with passionate micro-creators and their communities. The move marks a structural shift in the retail brand’s creator strategy, and sees it join a growing group of brands that are gamifying their creator programs — moving away from curated, one-off partnerships toward broad, recurring, poin